Preview in Seoul 2024 Exhibition: Main Concept - "Beyond the Wave"

"Beyond the Wave" signifies moving beyond the waves of global uncertainty and crisis, paving the way for a new future.

This year's exhibition is structured around four main concepts: Splendid, Sustainable, Superior, and Smart.

The fourth theme is "Smart."

In an era where imagination creates economic value, human senses and artistic AI collaborate to create new creative designs.

Watch the video to discover the trend colors and materials that align with this theme. 

✅ Check out the Preview in Seoul 2024 exhibition concept (CLICK)