: 관리자 : 2019-07-08
|[PIS 2018] The venue for high-tech textile AND fashion|
The venue for high-tech textile fashion showcasing
19/20C materials and fashion trends,
'PIS 2018' to open on Sept 5
- 'PIS 2018' to be held for 3 days at COEX Hall A starting on Sept 5
- 330 companies joining from home and abroad to source everything including thread, functional & eco-friendly materials, fashion clothing, subsidiary materials, and machinery
- New addition 'Premium Zone' dedicated to participants of globally acclaimed exhibitions such as Premiere Vision and Milano Unica
- Future hot items predicted through AI and new items suggested through product shows
- With a different theme every day, buyers will be presented with the latest trend book and a petis scarf through an SNS event
The Korea Federation of Textile Industries(President Sung Ki Hak) will host Korea's textile fair <Preview in Seoul 2018>(hereafter PIS) at COEX Hall A from September 5(Wed) to 7(Fri), bringing together 330 companies from home and abroad(192 domestic and 138 overseas).
Celebrating its 19th anniversary this year, PIS is an international textile exhibition that has contributed to Korean companies' export expansion and domestic trade vitalization. The exhibits include a great number of innovative and creative items spanning differentiated thread, functional & eco-friendly materials, fabric, knitwear, fashion clothing, subsidiary materials, accessories, and digital textile printing.
The exhibition concept is TEXLOG, the compound of 'Textile' and 'Log_in'. TEXLOG acknowledges that even though technology and AI guide our lives to abundance and comfort, nobody is safe from pollution and overflowing products, and at the heart of the message are fashion and textiles, requiring their future technology to be directed toward sustainability and humanity.
Joining from Korea are medium-sized and major companies such as Kolon Fashion Material, Youngone Trade, and Hanil Synthetics, as well as textile companies specializing in various fields such as Deukwoo Industrial, Wonchang Material, Lydia, Kjune Company, and Ceylon. Joining from overseas are Austria's Lenzing, Taiwan's Everest, China's Heng Li, and Japan's Shima Seiki representing each country. They will be actively engaged in consulting for orders.
The newly added 'Premium Material Zone' is expected to receive much attention from visitors. In the zone, Young Textile, Shinheung, Texland & Nexco, Parka Intertex, Wig Korea, and the like, which have enhanced the status of Korean materials by participating in globally acclaimed exhibitions such as Premiere Vision and Milano Unica, will showcase hot items in each region and field.
Young Textile will introduce its newly developed union cloth and functional & eco-friendly textiles including ULTIMA-X, a product that uses the dream material polypropylene to achieve ultra-light weight, warmth, and eco-friendliness. With a focus on surface materials for jackets, jumpers, and outdoor clothing, Shinheung will display comfy stretch items, wool-like items evoking warmth, eco-friendly items, and such like.
Texland&Nexko Co., Ltd will attempt to steal the show by exhibiting various high strength and lagging materials including TERAMID, an item that uses DuPont's aramid fiber KEVLAR to achieve superb tensile strength, tearing strength, and wear strength. PAKA Intertex Co., Ltd. is poised to wow visitors with its innovatively upgraded items. Wig Korea will please many eyes by exhibiting Lawn Embroidery, crafted with new concept technology, and Luvviole, an item whose chameleon material enables an ever-changing color depending on viewing angles, background colors, and circumstances.
Another must-visit-place other than Premium Zone is Forum Zone, where cases of AI use in the fourth industrial revolution are demonstrated by analyzing and comparing information related to style, color, material, pattern and the like through AI and recommending items expected to be popular. The zone will also serve as a new inspiration by proposing new item ideas through trials joined by buyers. Efforts will be made to better engage visitors by applying a different theme each day and hosting an SNS event where the latest trend books and Petis scarves will be offered.
With the goal of creating 'good quality business', PIS 2018 allowed Korean companies to choose buyers from an expanded pool spanning the entire globe and reflected feedback from their prior research about buyers.
The event will also be attended by sourcing-in-charges from global brands, shopping malls, department stores, and online shopping malls including PVH, G-III, Cole Haan, Perry Ellis, The Levy Group, and Michael Kors in America; Burberry, Hugo Boss, Karl Lagerfeld, Private White, and Fiorucci in Europe; SURAN, ZUKKA, and YINGER Fashion Group in China; ITOCHU Corporation, Tamurakoma, C Channel, and Aircloset in Japan.
'One-to-one business meetings' and 'Global Buyer Export Consultation' will be held every year to better meet the needs of buyers and participating companies, expanding business opportunities for participating companies.
Korean buyers are also keenly interested, which is shown by a 50% year-on-year increase in the preregistration rate realized by advertising participants and main exhibits using social media and online communities such as Facebook, Instagram, and Naver cafes.
Also registered are sourcing-in-charges from Korean fashion giants such as Samsung C&T Corporation, Fashion Group Hyungji, Eland, and Shinsung Tongsang; from sports and outdoor companies such as Youngone Trade, Kolon Sports, Blackyak, and K2; and from Korean branches of global corporations such as DuPont Korea and Li&Fung Korea. Around 11,000 visitors including foreign buyers are expected to visit PIS this year.
'Job Fair,' which was added last year for job creation in the textile fashion industry, will take place again this year, together with seminars on the latest textile technology trend.
'Job Fair' offers a venue for companies to interview job seekers and take their pick. Organized for the textile fashion industry to also take the initiative on social issues such as job creation, the fair is composed of an expert's special lecture for employment, a talk concert with seniors, recruitment counseling sessions and the like.
A total of 16 seminars will be held for three days, including 'The secret to becoming a new icon of China's fashion market contents and platform' (LYNK&CO, CEO Kim Ji Yeon); 'Discovering and analyzing emerging consumers'(American PVH group, Chief Designer Esteban Ko); '19/20 FW general trend'(TrendinKorea, CEO Lee Eun Hee); 'Global ICT Fusion Smart Textile Product Trend'(Korea Textile Trade Association); 'Eco-friendly process-applied world-class knit product presentation'(Korea High Tech Textile Research Institute); and 'R&D support for the textile and clothing industry'(Korea Evaluation Institute of Industrial Technology).
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